At the end of the 90ís begins the MAC LEOD trademark for total look children, which since the first collection is characterised by extreme refined quality of the materials, the cure for the details, the style and the elegance of the lines and the design.
Therefore because of the exclusive character of its products, Ge.Co. has become in a few years one of the leading firms for quality fashion for children.
Today, thanks to its marketing choises, Ge.Co. that always aimed at a medium/high market with a commercial politic tending toward expansion in the Italian and the international market, continues its growth year after year.